The Best Time to Hire a Growth Marketing Agency
Today, marketing is driven by data-centric strategies, advanced technology, and A/B testing. If your marketing efforts aren’t guided by analytics, you have every reason to feel uneasy. A streamlined, efficient digital marketing machine sounds like a dream. “Sign me up,” you might think. As an executive, you recognize the importance of digital, analytical, and technical marketing prowess. The reality, however, is that you and your team are exceptionally busy. You couldn’t be busier, with a seemingly endless list of competing priorities.
The Overwhelming Day-to-Day
A typical day for your team likely includes:
- Drumming up new business
- Satisfying the sales team
- Managing website updates
- Churning out social media posts
- Coordinating with the product team
- Creating and promoting content
- Delegating projects and tasks
- Running organic and paid campaigns
- Reporting results
- Measuring performance
- Adjusting strategies as needed
- Focusing on long-term business goals
On top of all this, finding time to experiment with new optimization strategies seems impossible. And this probably doesn’t even cover it all.
The Big Question: Is It Time to Lean on a Growth Marketing Agency?
I won’t claim that every business, in every situation, unequivocally needs a marketing agency. Instead, let’s explore some common marketing challenges and see where an agency might step in.
A New Project Has Arisen!
Remember when you thought finding leads was the hardest part of your job? Those simpler days are long gone. Now, it’s not just about finding any lead; it’s about finding the right lead, nurturing it, understanding user priorities, and consistently over-delivering—all while continuing to generate new leads.
The Challenge: You need someone to manage projects like a superhero. Your team must swiftly grasp the needs of all stakeholders. For externally-facing projects, maintaining an air of excellence and professionalism while delivering on time is crucial. You need to motivate your team and assess what’s working and what isn’t. A well-managed project should almost take on a life of its own.
Considerations:
- Scope of work – essential requirements vs. nice-to-haves
- Deadlines
- Experience with channels/tools
- Reporting
- Budgeting
- Metrics
- Regular pulse checks
- Stakeholder responsibilities
- Digital acumen
- Defining success
Why Hiring An Expert Can Help In This Situation
Your in-house marketing arm is busy putting out fires, managing multiple priorities, and doing the behind-the-scenes legwork of a marketing team. By contrast, digital marketing consultants can be laser-focused where you need them, for however long you need them. You can say: “We need you to focus solely on creating and implementing a marketing funnel for three months and come back to us with results and recommendations at the end of that period.” Your team is suddenly free to get back to what they do best: their core work. You’re freed up to oversee them and move onto your next objective.
Hiring the Right Agency
- Big agencies tend to come with more expertise and a higher price tag; small agencies may not have as much institutional experience, but your business is probably more important to them – there’s a high chance they’ll care more about your outcomes.
- Make sure their record proves experience, expertise, and positive results. Don’t be afraid to ask for references.
- Put your potential agency to the test – play “20 Questions.” Ask them difficult questions. Ask them about their vision for your marketing. Do they have a solid understanding of the challenge you’re trying to solve? Do they add smart insights? If at this point the communication already feels like pulling teeth – cut and run.
In Summary…
Marketing today is driven by a blend of data analysis and innovative thinking. As you manage multiple priorities, a growth marketing agency could be beneficial if you are:
- Launching a new project
- Scaling a marketing channel
- Seeking new acquisition strategies
- Developing email automation
- Providing subject-matter experts to an overstretched team
Hiring an experienced marketer is not admitting defeat, nor does it mean that you’re not a good professional. It’s one way to scale your team and delegate in the best way possible. A growth-focused digital marketing agency will uncover hidden opportunities, help you with quick wins, and supply a fresh approach to grow your business.
Not sure you need help?
Contact us today for a free consultation and discover how we can help you unlock your business’s full potential.
